Welcome to Fateh Fashion. We recognize that the privacy of our patrons is as significant as the heritage and craftsmanship of the garments we create. This Privacy Policy serves as a comprehensive guide to how we collect, use, process, and safeguard your “Sensitive Personal Data or Information” (SPDI) when you visit our digital atelier at www.fatehfashion.com or engage with our bespoke tailoring services in Jaipur.

By accessing our Site or providing your personal information, you expressly consent to the collection, storage, and processing of your data as described in this policy. As a brand rooted in the “Made-to-Order” philosophy, we require specific data to ensure your hand-embroidered ensemble—be it a Zardosi Lehenga, a Silk Saree, or a Gota-work Sharara—is crafted to perfection and delivered within our 40-50 day production window.

1. THE INFORMATION WE COLLECT

In our pursuit of providing a seamless luxury shopping experience, we collect information that falls into the following categories:

A. Personal Identifiable Information (PII)

When you create an account, place an order, or contact our styling concierge, we collect contact data such as your full name, gender, email address, primary mobile number, and secondary contact details. This also includes complete shipping and billing addresses for secure delivery within India and global destinations.

B. Bespoke Fitting & Customization Data

Unlike standard retail, our process requires deep personalization. We collect detailed body measurements (Chest, Waist, Hips, Shoulder, Sleeve Length, etc.) necessary for bespoke tailoring. We also record styling preferences, fabric choices, and color modifications to ensure consistency in fit for future commissions.

C. Technical & Usage Data

We automatically collect information about your device, including IP addresses, browser types, time zone settings, and operating system. We also track behavioral data, such as clickstream patterns, pages viewed, and products added to your wishlist to improve our collection curation.

2. METHODS OF DATA COLLECTION

We collect information through fair and lawful means, ensuring transparency at every digital touchpoint. This includes direct interactions where you provide information by filling out forms or communicating via our integrated WhatsApp and Email support. We also utilize automated technologies like cookies and server logs to improve Site performance. Most importantly, while we receive transaction status updates from our payment gateway, your sensitive banking credentials never touch our servers.

3. PAYMENT SECURITY & RAZORPAY COMPLIANCE

Fateh Fashion prioritizes the security of your financial data. We have partnered with Razorpay, India’s leading payment gateway, to ensure your transactions are protected by world-class security protocols. Fateh Fashion does not store your Credit/Debit card numbers, CVV, UPI PINs, or Net Banking passwords.

All sensitive financial input happens on the Razorpay secure interface, encrypted using 128-bit SSL technology. Razorpay is a PCI-DSS Level 1 compliant service provider, and we strictly follow RBI guidelines for Two-Factor Authentication (2FA), requiring an OTP or secure PIN for every transaction conducted on our Site.

4. HOW WE USE YOUR PERSONAL INFORMATION

We use the collected information strictly for order fulfillment, including authorizing payments and guiding our master artisans in the hand-tailoring of your garment. Your data is essential for managing our 40-50 day production cycle and coordinating with registered courier partners (e.g., BlueDart, FedEx) for safe dispatch. Additionally, we use your contact data for customer concierge services and to maintain records for GST and other statutory requirements under Indian Law.

5. DATA SHARING & DISCLOSURE

Fateh Fashion maintains a strict “No-Trade” policy. We do not sell, rent, or trade your personal information to third-party marketing firms. Disclosure is limited to essential service providers like logistics partners and payment processors (Razorpay). We may also disclose information if required by the Government of India, law enforcement agencies, or under a valid court order to comply with legal obligations or to prevent fraudulent transactions.

6. DATA RETENTION & SECURITY PRACTICES

We retain your personal data—especially your measurement profile—to facilitate future orders and ensure consistency in your bespoke fits. In compliance with Section 43A of the Information Technology Act, 2000, we implement robust technical and administrative controls. This includes SSL encryption for data in transit and restricted internal access to measurement files, ensuring only authorized production managers can view your styling details.

7. COOKIES AND ANALYTICS

Our Site uses cookies to enhance your shopping experience. Cookies allow us to keep track of items in your shopping bag, recognize you upon your return to the Site, and understand traffic patterns to optimize the display of our high-resolution imagery. You may choose to disable cookies through your browser settings, though this may impact your ability to use essential features of our digital atelier.

8. GRIEVANCE REDRESSAL

In accordance with the Information Technology Act, 2000 and the Rules made thereunder, the contact details of our Grievance Officer are provided below. We are committed to addressing any data-related concerns or discrepancies within 30 days of receipt.